The United Fun Traders (UFT) alliance was founded in May 2005 by 3 partners: HeroCraft, I-Free and FounDreams to represent the companies in international markets. The main purpose of UFT is to provide worldwide marketing support for Russian developers and producers of mobile content and services.

Nowaday’s, UFT has a host of mobile activities: games and applications for the Android platform, J2ME-games, animated and static multimedia, realtones, RBT, video as well as the mobile social network I-social – on of the most advanced community-services for mobile customers. UFT has more than 100 active partners all over the world. UFT also collaborates with such leading software companies as Samsung, Philips, Glu Mobile, Electronic Arts, NOMOC Publishing, Shamrock Games, HandyGames, Dynamic Pixels and others. Among the company’s partners are such leading distributors and operators as Opera, Mail.ru, Vodafone, Jesta Digital, Sangfei and Tele2. UFT was in the short-list in the Technology Innovation Award category at the Meffy’s awards in 2009.

The United Fun Traders alliance includes:
I-Free: The leading mobile content and service provider in Russia/CIS, specialized in development, aggregation and distribution of mobile content and VAS services;
HeroCraft: The most successful Russian producer of top-quality mobile games with successful D2C and B2B distribution world-wide;
FounDreams: A design and development studio specialized in multimedia content and services, targeted primarily on innovative video/graphic products for 3G mobile networks.

As part of UFT’s ever continuing expansion strategy, the management of the international business operations of I-Free in China, Brazil and India is currently under the control of UFT. UFT also has its own representatives in Spain and Turkey.

In 2011, UFT expanded its expertise and began developing mobile games for Android devices. Details on our products are in the“Products” section.